Practical insights from the front lines of AI-driven marketing. No fluff.
Google is preparing to connect Business Profile data directly to Google Analytics, closing a long-standing gap in local attribution. For brands running AI-powered campaigns, cleaner local signals could meaningfully shift how Smart Bidding and Performance Max allocate budget.
NLWeb introduces the ASK protocol, turning structured data into a direct interface for AI agents to query your website. Brands that treat structured data as a box-ticking exercise are about to feel the consequences.
Google is rolling out AI Max to Standard Shopping campaigns, blurring the line between manual control and full automation. The strategic question is not whether to adopt it, but how to test it without losing the control you still have.
Google Search Console now surfaces performance data specifically for AI Overviews, AI Mode, and AI-powered Discover features - giving marketers a direct signal about which content is actually being used by Google's AI systems. For the first time, you can move beyond assumptions and start making content decisions based on evidence.
Fresh data on the 50 most-cited domains in Google AI Overviews reveals clear structural patterns in how Google selects its sources. Understanding those patterns is more actionable than chasing domain authority alone.
Perplexity is handling hundreds of millions of queries a month, and its citation model makes source selection unusually visible and traceable. Understanding which types of domains consistently earn those citations offers a practical starting point for any brand trying to build AI search visibility.
Google's Gary Illyes has issued a direct warning against buying or manufacturing brand mentions to influence AI Overviews and AI Mode. For brands building AI visibility strategies, this clarifies what separates legitimate GEO work from tactics Google considers manipulative.